We connect Canadian health providers with value-based innovations

Specialized solution ecosystems


Brain and Spine


Cardiac and Vascular


Breast Health

About UpCare

We are distributors of innovative medical technologies with over two decades of experience, specializing in value creation for Canadian healthcare providers. Partnering with leading international and domestic brands, we take an ecosystem approach to our product offerings and strive to meet the unique needs of our Canadian clients. Our goal is to support physician workflows through the seamless integration of various devices and software, with ongoing value through the delivery and service of one vendor.

We are a national distributor based in Toronto with local associates across Canada.

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Experienced leadership

Olivier Poitier

Co-founder and CEO

Olivier’s passion and commitment to medical technology has led to experience spanning more than 25 years in positions of national and international responsibility involving biomedical engineering, clinical research and specialization, product management and design, marketing and sales, and operational management. Olivier started his career in Nuclear medicine and evolved into commercial and marketing leadership roles working for a global OEM and eventually leading the medical imaging division for one of the largest Canadian distributors.

He believes in honest and straight-forward conversations and will work with you to uncover your problem and discover the right solution. When he is not working or doing renovation project, his other big passion is to ride his Harley during sunny days.

Benoit Sai

Co-founder and CCO

Benoit’s early interest in medicine and technology led to a master’s degree in Biomedical Engineering. It provided the key to the door of an exciting career in the medical domain. Benoit’s passion and ongoing commitment to improve patient outcomes has provided the foundation upon which he has managed a very successful career with exceptional commercial success. Benoit’s deep-seated knowledge of the technology and a diplomatic communication style that retains at all times the highest standard of integrity, has enabled him to work successfully with OEMs, overcoming the challenge of a very challenging start-up, lifting it from an opportunity to one of reality. Benoit enjoys building relationships and creating value that leads to partnerships.

An avid basketball and extreme sports fan, Benoit treasures the time he spends with his family.

Contact us

For Partners

Our sales and marketing expertise will enable your brand to enter the Canadian market, while our strong clinical knowledge will give you what you need to support users at the point of purchase. Interested in learning more?

For Healthcare Professionals

We believe that every relationship starts with a conversation. How can we help you?